The Golden Age Of '90s Supermodels In 33 Stunning Photos
In the early 1990s, supermodels like Kate Moss and Naomi Campbell skyrocketed to fame — but they soon became notorious for their attitudes.
For a brief period in the 1990s, supermodels ruled the world. These women — models like Naomi Campbell, Cindy Crawford, Christy Turlington, and Linda Evangelista — posed on the cover of glossy magazines like Vogue, strutted runways, and earned eye-watering salaries.
So how did the obsession with ’90s supermodels begin? Emerging at the beginning of the 1990s, this era of supermodels burned bright and hot across the decade. Models became bona fide celebrities, and fans eagerly tracked their ever-changing hairstyles (and ever-changing romantic partners).
But as time went on, the supermodel obsession waned. Actresses began appearing on magazine covers instead, and supermodels, with their high fees and alleged bad attitudes, became a relic of the ’90s. Still, there’s no question as to why these women commanded such attention.
Strut through the era of the 1990s supermodel in the gallery below, and read on to learn more about the pinnacle of supermodel stardom.
Naomi Campbell walking a dalmatian for a Vogue spread. 1990. Naomi Campbell/Facebook Kate Moss painted gold by Thierry Le Gouès in 1993.From 90's by Thierry Le Gouès, published by powerHouse Books Naomi Campbell photographed by Thierry Le Gouès for Mademoiselle in 1991.From 90's by Thierry Le Gouès, published by powerHouse Books Naomi Campbell and Michael Jackson in 1992. The supermodel appeared in Jackson's "In The Closet" music video.Naomi Campbell/Facebook A quartet of models photographed by Thierry Le Gouès for Vogue Italia. 1991.From 90's by Thierry Le Gouès, published by powerHouse Books Naomi Campbell posing nude in 1993.Naomi Campbell/Facebook Cindy Crawford wearing Thierry Mugler. Circa 1990s. Cindy Crawford/Facebook Monica Bellucci in Sicily. 1991.Ferdinando Scianna/Magnum Photos Linda Evangelista photographed by Thierry Le Gouès for Allure. 1995.From 90's by Thierry Le Gouès, published by powerHouse Books Linda Evangelista putting on lipstick in 1990. Fans of the supermodel eagerly followed her constantly changing hair, which led to her nickname "the chameleon." MediaPunch Inc/Alamy Stock Photo A spread for the magazine Flaunt in 1995. From 90's by Thierry Le Gouès, published by powerHouse Books Naomi Campbell photographed by Thierry Le Gouès for Allure. 1995. From 90's by Thierry Le Gouès, published by powerHouse Books Cindy Crawford and Claudia Schiffer, a German supermodel discovered in a nightclub who holds the world record for the most magazine covers (more than 1,000). Cindy Crawford/Facebook Linda Evangelista in 1997.PA Images/Alamy Stock Photo Cindy Crawford posing on a windowsill. Circa 1990s. Cindy Crawford/Facebook Tatjana Patitz photographed by Thierry Le Gouès for Allure in 1994. Patitz, who was one of the "Big Five" supermodels in the early 1990s, was eventually replaced by Claudia Schiffer. From 90's by Thierry Le Gouès, published by powerHouse Books Kate Moss photographed by Thierry Le Gouès in 1992."Kate [Moss] is the '90s girl," Le Gouès later proclaimed. "No one was, or is, quite as emblematic."
From 90's by Thierry Le Gouès, published by powerHouse Books A provocative photo by Thierry Le Gouès of a woman posing on a beach. From 90's by Thierry Le Gouès, published by powerHouse Books Kate Moss in 1995. She embodied the "heroin chic" look that made earlier "glamorous" supermodels passé.Rose Hartman/WireImage Christy Turlington posing in Versace. 1991. Christy Turlington/Facebook Karen Mulder, Linda Evangelista, Gianni Versace, and Carla Bruni at the Versace High Fashion Show in Paris, France. January 1992. Foc Kan/WireImage Italian supermodel Gisele Zelahui in Egypt. 1992.Magnum Photos Kate Moss and Linda Evangelista at an Allure party in New York City. 1994. Rose Hartman/Getty Images Liza Bruce in Rome. 1990.Ferdinando Scianna/Magnum Photos Cindy Crawford posing in a white bathing suit. Circa 1991. Cindy Crawford/Facebook From left to right: Carolyn Murphy, Shalom Harlow, Karl Lagerfeld, Jodie Kidd, Kylie Bax, and Ling Tan backstage at the Chanel Haute Couture Spring/Summer 1997 fashion show in Paris.Magnum Photos Naomi Campbell and Kate Moss at the British Fashion Awards. 1993.Trinity Mirror/Mirrorpix/Alamy Stock Photo Carla Bruni posing for German Vogue. 1992.Magnum Photos Cindy Crawford and actor Richard Gere at the 1993 Academy Awards. INTERFOTO/Alamy Stock Photo Christy Turlington putting on makeup backstage at a fashion show in 1993.United Archives GmbH/Alamy Stock Photo Christy Turlington with Karl Lagerfeld in Paris. Circa 1992.United Archives GmbH/Alamy Stock Photo Italian supermodel Carla Bruni and French actor Vincent Perez at the 1994 Cannes Film Festival.Magnum Photos Kate Moss posing for Thierry Le Gouès in gold. 1993.From 90's by Thierry Le Gouès, published by powerHouse Books
The Rise Of The 1990s Supermodel
By 1990, famous models had been around for decades. Women like Twiggy had stood at the center of the zeitgeist in the 1960s and inspired beauty trends for millions of women around the world. But the era of the '90s supermodel was something else entirely.
The era of '90s supermodels arguably kicked off in January 1990, when British Vogue published an issue with models Naomi Campbell, Cindy Crawford, Christy Turlington, Linda Evangelista, and Tatjana Patitz on the cover.
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PinterestThe January 1990 cover of British Vogue featured a photograph of supermodels Naomi Campbell, Cindy Crawford, Christy Turlington, Linda Evangelista, and Tatjana Patitz by photographer Peter Lindbergh.
The women were young and beautiful, and they seemed to symbolize a new era in fashion. Some, like Campbell and Turlington, had been discovered by agents or photographers. Others, like Crawford and Evangelista, had actively pursued a modeling career, according to Harper's Bazaar.
Soon afterward, George Michael's "Freedom! '90" music video debuted. Featuring the same group of models — Evangelista, Turlington, Campbell, Crawford, and Patitz — it became an iconic hit and established the women as the "Big Five" of the nascent '90s supermodel era.
The Glamorous Lives Of The 'Big Five' Supermodels
Before long, Evangelista, Turlington, Campbell, Crawford, and Patitz became known by the public on a first-name basis. They were beloved — and their lives were obsessively followed — for a variety of reasons.
Evangelista was known as "the chameleon" for her frequent, dramatic haircuts, while Turlington was famous for her stunning beauty and, according to French Vogue, her more demure personality among models who liked to party. Campbell made history as the first woman of color to appear on the covers of TIME, French Vogue, British Vogue, and the September issue of American Vogue. Crawford stood out with her almond-shaped eyes and business sense, and Patitz's quiet intensity set her apart.
Evangelista, Campbell, and Turlington were especially well-known. They were also friends, which led the fashion world to dub the three women "the Trinity."
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RedditEvangelista, Campbell, and Turlington, who were known as the "Trinity," posing in a tub in the 1990s.
"We were shooting an ad campaign with Steven Meisel and Christy [Turlington]," Michael Kors recounted to ELLE. "The next thing we knew, Linda [Evangelista] and Naomi [Campbell] stopped by the studio. I kept saying, 'Are you sure you don't ALL want to be in the picture?' Christy was like, 'No! It's just me! They're just here to hang out.'"
As time went on, things changed. German model Claudia Schiffer eventually replaced Patitz as one of the "Big Five." Schiffer, who was discovered in a Düsseldorf nightclub, according to Harper's Bazaar, currently holds the record for appearing on the most magazine covers — over 1,000 throughout her career.
Then, grunge made its appearance, and with it, the over-the-top glamour of early '90s supermodels became passé. The new era of 1990s supermodels was led by Kate Moss, whose strikingly thin body ushered in the trend of "heroin chic." According to French Vogue, models like her were dubbed "les belles moches," or ugly beauties, by Karl Lagerfeld.
Moss's look was a rebellion against the "healthy" and "polished" look of earlier '90s supermodels. Instead, heroin chic and "les belles moches" models were angular and androgynous.
"Kate [Moss] is the '90s girl," photographer Thierry Le Gouès, whose new book 90's documents the 1990s supermodel era, told CNN. "No one was, or is, quite as emblematic."
How '90s Supermodels Went Out Of Fashion
Despite new energy that models like Kate Moss injected into the fashion world, the era of the supermodel began to fade by the late 1990s. Eventually, fashion magazines like Vogue — which had previously printed only models on its cover — started to feature actresses and pop stars as well.
What's more, many of the '90s supermodels had begun to develop difficult reputations. Naomi Campbell was accused of attacking her personal assistant in 1998. And though no one had batted an eye when Linda Evangelista reportedly said that she and other top models "don't wake up for less than $10,000 a day" in 1990, this sort of expensive, demanding behavior was tolerated less and less.
By the end of the decade, the era of the '90s supermodel was over. Today, models take on different forms and are easily discovered — and booked by companies — through the internet and social media. But the women of the "Big Five" and the "Trinity" continue to fascinate.
In the gallery above, take a walk through the height of the supermodel era with 33 stunning photos of the women who defined the 1990s.
After reading about the rise and fall of the '90s supermodel, look through these photos of Claudia Cardinale, the beautiful actress known as the Italian Brigitte Bardot. Or, peruse these images of 1960s sex symbol Raquel Welch.
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